Location Strategies Social Media Services

Location Strategies, a boutique economic development consultancy, provide a unique combination of extensive experience in economic development, marketing and interactive technologies. This allows us to develop innovative lead generation campaigns that give you a competitive edge.

Our social media service is specifically designed to meet the needs of economic development agencies and related organizations. We understand the communication challenges involved in engaging target audiences in today’s business environment. Our social media services help address those challenges.

Bombarded with a constant clutter of messages, opportunities to engage senior decision makers (or ‘C’ level) staff are limited. Reaching, engaging, and converting target companies presents challenges as well as new opportunities in reaching decision makers.

We help locations overcome these obstacles with powerful social media communication campaigns through blogs, podcasts and online communities. Campaign services cover campaign strategy, planning, media production, publishing, and promotion through monitoring and results analysis.

We design, create and develop social media campaigns around new or existing webinars, seminars, presentations, white papers, announcements, testimonials, interviews, and conference speaker proceedings.

Maximize the impact of your messages with Social Media campaigns which enable you to:

• Extend the reach of your location’s selling message beyond an onsite audience to those unable to get to your initial message thus giving your location more opportunities for inquiry generation.
• Maximize the communication opportunities with your target audience by providing your message on-demand and direct based on your audiences’ terms.
• Deliver your location’s selling proposition throughout the sales cycle by keeping your message in the forefront versus your competition thus facilitating more conversions.
• Give busy senior staff the opportunity to listen to your message during their ‘downtime’ on the plane, in the car, on the train, while exercising, multitasking etc. via their iPods, cell phones, Blackberry etc. and,
• Provide added value to your prospects through playbacks.
• Increase the lifespan of your media with more durable content.

The Results

Your audience has more opportunities to know, like and trust your service. Campaigns will bring more value and increased return on media investment and generate more qualified company enquiries and investment successes.

Contact us to see how we can help your location leverage social media and get a head start on the competition.

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